o you want to communicate in a way that gets results?
Let me help you get it right with attention-grabbing, engaging and persuasive copy, content and communications.
My services include:
Print & Digital Media
Writing, Editing & Proofreading
Blogs & Social Media
Award Entries & Speeches
Adverts & Advertorials
Specialities: Interiors & Design/ Health, Fitness & Wellness/ Leisure & Hospitality
You cannot underestimate the power of the written word.
Mistakes lead to misunderstandings. Clumsily written copy looks unprofessional. Poor grammar prompts doubt and distrust. Fail to get your key messages across and your business suffers.
However, get it right and the world's your oyster!
I will produce commercially driven copy and communications to the highest standards with clear, accurate and precise messaging.
But this isn’t just about words.
It’s about getting to know you and your business.
It’s about getting to know your customers and the prospects you want to reach.
In essence, it’s about understanding what make them tick. That's when the right words will flow and resonate with your audience. And that’s where success lies.
Having headed public relations for one of Europe's leading sports, health and leisure operators, I can provide you with the necessary tools to generate reputation-enhancing headlines - from press releases and campaign literature to targeting key media and securing coverage and brand awareness.
Reputation and Risk Management
When there's a danger of things going pear-shaped for your business and your reputation's at stake, I can help you take control, steer you through the storm and help minimise any potential damage.
am a bilingual freelance journalist, copywriter and communications professional with more than 25 years’ experience.
I've written and edited numerous publications, spanning both digital and print media, including newspapers, business and consumer magazines, and client communications.
National Council for the Training of Journalists (NCTJ) qualified, I started out as a newspaper reporter.
I spent more than a decade learning my craft with two local newspaper groups, progressing rapidly to chief reporter, deputy news editor and sub-editor.
Fluent in Spanish, I really wanted to make use of my second language and branch out a bit. So, I didn’t hesitate when I was approached by a leading public relations and publishing agency.
They were looking for a bilingual editor to launch a bilateral trade and investment magazine targeting Mexico for their client, the British Government.
I was promoted to managing editor, in charge of a team of writers and editors, with clients also including the British Airports Authority and Visa.
Keen on gaining more industry experience, I moved in-house to David Lloyd Leisure, where I headed up PR for this leading health, sports and leisure group for four years.
As part of the senior marketing team, I was responsible for the company’s consumer PR activity, press office and crisis management communications. I also managed the brand’s national charity partnerships and played a leading role in launching its social media channels.
More recently, I went back to my roots as editor of a national luxury interiors consumer magazine, and I've regularly written features for a number of national health and wellbeing glossies.
I currently write and edit The Good Life - Jimmy's Farm Magazine for Jimmy's Farm & Wildlife Park and Escape Magazine for Surya Hotels, both published by DS Media. I'm also an online writer for Designerati, specialising in design, architecture and interiors. My corporate communications clients include the East of England Co-op.
"I have commissioned Anna for many years as a writer, and she always provides the required content to an excellent standard. Anna takes time to understand the subject of the content, and provides a professional service which makes her very easy to work with. Whether it’s feature writing, marketing materials or blogs – Anna’s experience ensures deadlines are never missed."
Clara Deeks, Publishing Director, DS Media
"Anna delivers sparkling, accurate copy time after time. She's adaptable, writes to brief and maintains excellent attention to detail in every project. During her time writing for Healthy Diet magazine, Anna met each commission with great professionalism and positivity, even when the deadline set was short! It was pleasure to work with her and I'd be delighted to work with her again."
Naomi Abeykoon, former Head of Editorial, Healthy Diet
“Anna-Marie was employed by me when I was Marketing Director. She had many projects during that time, and I can assure you that multitasking is certainly one skill that she has. She’s an asset to any organisation, with a work ethic that most struggle to match.”
Huw Davies-Thomas, David Lloyd Clubs
“Not only was her writing spot on, her ability to plan an issue, arrange high level interviews with Government officials here and in Mexico, work with the design team on layout etc. was an absolute godsend...If I had a vacancy now, I would have no hesitation in hiring her again. She always met the brief, always produced high quality work, was responsive and a good communicator, and went above and beyond to make sure the project was completed.”
Dick Lumsden, former MD, Charles Barker Publishing/Weber Shandwick Visual Communications
The Good Life: A magazine for Jimmy's Farm & Wildlife Park, Winter Issue 2021
The Good Life: A magazine for Jimmy's Farm & Wildlife Park, Autumn Issue 2020
The Good Life: A magazine for Jimmy's Farm & Wildlife Park, Summer Issue 2020
Escape: A magazine for Surya Hotels, Autumn Issue 2020
Examples of my writing and editing projects...