Anna-Marie Casas Lawrence
Senior Copywriter & PR Consultant

About 

I help businesses turn complex ideas into clear, compelling content that builds credibility, earns attention and gets results.

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I’m a copywriter and PR consultant with more than 30 years’ experience across journalism, in-house communications and agency PR. That background means I don’t just write – I understand how stories work, how audiences think, and how to position your message so it cuts through.

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What I Do

I work with businesses, brands and agencies to create content that is strategic, engaging and purposeful.

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From PR campaigns and website copy to thought leadership and editorial content, everything I produce is designed to connect with the right audience and support your wider goals.

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Clients value my ability to quickly grasp complex subjects, ask the right questions and turn them into clear, confident messaging. The result is content that works hard – supporting visibility, strengthening reputation and helping you stand out in a crowded market.

 

My Background

As an NCTJ-qualified journalist, I started my career in newspapers as a reporter, deputy news editor and sub-editor.

 

That experience continues to shape how I work: with curiosity, accuracy and a strong editorial instinct for what makes a story worth telling.

 

I went on to build a career in communications, working at leading global agency Weber Shandwick as managing editor and then in-house as a PR manager.

 

I’ve led PR and communications campaigns for high-profile organisations and market-leading brands, from the UK Government to David Lloyd Clubs.

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Across these roles, I’ve developed a deep understanding of how to create messaging that connects – whether that’s leading campaigns, securing media coverage or strengthening brand positioning.

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​Freelance Work

Since 2019, I’ve supported many businesses, agencies and media organisations with copywriting, content and PR services.

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These include Birkett & Long, Care UK, East of England Coop, Frasers Group, Goodstack, PHS Group, Prostate Cancer UK and Westminster City Council.

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​​​​​Get in Touch

If you’re launching something new, building a brand, or looking to drive real engagement, I’d love to hear more.

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​​​​​Client Testimonials

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 Trusted, Thorough & Timely

 

“Anna-Marie has been a regular contributor with us at ‘Cause since we established the business. We turn to her regularly for a wide range of writing work, from press releases which we know will land with media due to her experience as a journalist, to feature copy for ads, and most regularly, long-form research papers. I know all work will be thorough, correct and timely.”

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Bethan Davies, Founder

‘Cause

A multi-award winning impact agency

rooted in content and comms 

 

Truly Outstanding Content

 

“From the off, Anna-Marie really understood what I was looking for in terms of language style and tone of voice, and the quality of her work has been exemplary. Anna has been an absolute godsend in picking up the content I send her and turning it into something magical, drafting articles and content that is truly outstanding, and which has required only very minimal changes from my end.”

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Sue Wilcock, Publishing Editor

UK Director Magazines, SAW Media

 

Deadlines Never Missed

 

“I have commissioned Anna for many years as a writer, and she always provides content to an excellent standard. Anna takes time to understand the subject and provides a professional service. Anna’s experience ensures deadlines are never missed.”

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Clara Perry, Managing Director

Digital Savvy Media​​​