
Strategic Copy & Content for
Brands That Want to STAND OUT
Anna-Marie Casas
Freelance Journalist, Copywriter, Editor & Content Specialist

Hello, I’m Anna-Marie Casas, a freelance copywriter, journalist, editor, and PR and communications specialist based in Colchester, Essex.
With 20 years’ experience, I help businesses, brands, agencies and media outlets craft clear, compelling, and high-impact copy and content that engages audiences, get brands noticed and drives results.
Words that Work. Stories that Matter. Making Your Business Unforgettable.
SERVICES
Freelance Copywriter, Editor & Communications Specialist in Essex
Looking to hire a professional copywriter, editor, proofreader, or communications manager – one who's fast, flexible and on brand?
I'm a professional freelance writer based in Colchester, Essex, with extensive, multi-platform experience across journalism, communications, copywriting, and content marketing.
Whether you’re a busy editor, marketing manager or communications lead, I can help you create compelling, high-quality copy, content and comms that cuts through the noise and drives engagement. Persuasive words that deliver results.
Freelance Writing & Editing Services
I offer a full range of strategic writing, editing, proofreading and communications services for businesses, agencies and publications. My services include:
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SEO Blogs
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Website Content & Copywriting
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White Papers & Thought Leadership Content
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Annual Reports / CSR Reports
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Marketing Emails & Ad Copy
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Contract Magazines & Newsletters
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Case Studies & Press Releases
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Research & Interview-Based Content
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Internal & External Communications
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PR & Digital Strategy
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Press Office Management
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Reputation Management & Crisis Communications
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Business Storytelling
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Proofreading
All content is tailored to your brand voice and audience, with SEO best practices built in.
Industry Expertise
I specialise in writing for the following sectors:
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Sustainability & Corporate Social Responsibility
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Interior Design & Architecture
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Health, Fitness & Wellness
Your Flexible Freelance Partner
Need an experienced writer or communications lead to support your team during staff absences, peak periods or last-minute projects?
I offer flexible, short-notice availability and work as a seamless extension of your in-house or agency team.
With a background in both journalism and communications, I understand the demands of content schedules, editorial calendars, tight turnarounds, and stakeholder approvals.
Available for Onsite Work in Essex & Suffolk
While I typically work remotely, I’m available for onsite freelance copywriting and communications projects in Essex and Suffolk, including Colchester, Braintree, Chelmsford, Ipswich and surrounding areas.
Ready to Collaborate?
If you're looking to hire a freelance copywriter, editor or communications specialist, book a discovery call today to discuss your project!

ABOUT
Experienced Freelance Editor, Copywriter & Communications Consultant in Essex
Based in Colchester, Essex, I’m a freelance editor, copywriter, journalist, and communications professional.
With 20 years in journalism and communications, I offer a full suite of strategic writing and content services, including SEO blogs, marketing emails and internal/external communications.
I've written and edited numerous publications, spanning both digital and print media, including newspapers, business and consumer magazines, and client communications.
I've also headed up campaigns for high-profile organisations, including the UK Government's Department for Business and Trade and market-leading health, fitness, wellness and sports operator, David Lloyd Clubs.
Editorial Background & Qualifications
As an NCTJ-qualified journalist (National Council for the Training of Journalists), I began my career in local newspapers, progressing from reporter to chief reporter, deputy news editor and sub-editor. This solid editorial foundation honed my eye for accuracy, clarity and compelling storytelling.
International Editorial Experience
At leading PR agency Weber Shandwick, I led a team of writers and editors as Managing Editor, delivering high-impact internal and external magazines and newsletters for global clients, including:
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UK Government – Department for Business & Trade
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British Airports Authority (BAA)
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Visa International
In-House Communications Leadership
At David Lloyd Clubs, UK and Europe leading premier health, fitness, and leisure group, I was PR Manager responsible for:
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National and regional PR campaigns
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Press office management and crisis communications
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Launching and managing social media channels
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Overseeing charity partnerships and CSR messaging
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Supporting wider brand and marketing strategies
This role deepened my expertise in corporate and consumer PR and communications, reputation management and brand storytelling.
Freelance Copywriting & Content Services
Returning to my journalistic roots, I began writing health, wellness and fitness features for women’s lifestyle magazines and became editor of a national luxury interiors consumer glossy.
This led me to launching my freelance writing and editing business in 2019, offering professional services to:
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Businesses of all sizes
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Marketing and PR agencies
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Media and publishing outlets
Trusted by Leading Brands
I've delivered content, copy and comms projects for well-known clients including:
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Frasers Group (retail)
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PHS Group (facilities & hygiene)
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Care UK (care home services)
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East of England Co-op (community retail)
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Birkett Long (solicitors)
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Prostate Cancer UK (charity)
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Westminster City Council (local government)
Let's Work Together
If you’re looking for a freelance content/copywriter, editor or communications consultant in Essex, I’d love to hear from you.
I offer flexible, fast-turnaround services tailored to your brand’s tone, goals, and audience. Please get in touch!
Client Testimonials
Trusted, Thorough & Timely
“Anna-Marie has been a regular contributor with us at ‘Cause since we established the business. We turn to her regularly for a wide range of writing work, from press releases which we know will land with media due to her experience as a journalist, to feature copy for ads, and most regularly, long-form research papers.
As someone who is neurodivergent, and struggles to map out complicated data into a multi-stage long-form piece of written work, having Anna-Marie as a trusted resource has been invaluable to us. I know all work will be thorough, correct and timely. Thank you for all you do for us AM!”
Bethan Davies, Founder
‘Cause
A multi-award winning impact agency
rooted in content and comms
Truly Outstanding Content
"From the off, Anna-Marie really understood what I was looking for in terms of language style and tone of voice, and the quality of her work has been exemplary. I am a massive control freak, who finds it very difficult to let go and delegate, but Anna has been an absolute godsend in picking up the content I send her, and turning it into something magical.
Whether it is an email with a load of bullet points, an audio tape, or just a few key messages and a website link, she has been able to knock the information into shape, drafting articles and content that is truly outstanding, and which has required only very minimal changes from my end. Thank you, Anna-Marie ♥ "
Sue Wilcock, Publishing Editor
UK Director Magazines, SAW Media
Deadlines Never Missed
"I have commissioned Anna for many years as a writer, and she always provides the required content to an excellent standard. Anna takes time to understand the subject of the content, and provides a professional service which makes her very easy to work with. Whether it’s feature writing, marketing materials or blogs – Anna’s experience ensures deadlines are never missed."
Clara Perry, Publishing Director
The DS Group
Highest Standard of Work
“I always found Anna to be friendly, approachable, creative and superb for meeting deadlines. Working together on our company magazine, it was hugely reassuring to have someone like Anna to bounce ideas off, formulate plans and produce a high quality product. I always found Anna’s work to be of the highest standard – she was a pleasure to work with.”
Paul Howe, Marketing Manager
Boydens
Sparkling & Accurate Copy
"Anna delivers sparkling, accurate copy time after time. She's adaptable, writes to brief and maintains excellent attention to detail in every project. During her time writing for Healthy Diet magazine, Anna met each commission with great professionalism and positivity, even when the deadline set was short! It was pleasure to work with her and I'd be delighted to work with her again."
Naomi Abeykoon, Head of Editorial
Aceville Magazines
An Asset to Any Organisation
"She’s an asset to any organisation, with a work ethic that most struggle to match."
Huw Davies-Thomas, Openings Director
David Lloyd Clubs
Clients & Commissions

Business
Client: Amara/Sofa.com (Frasers Group)
Sector: E-commerce/retail
Role: Copywriter
Work: Product descriptions, blogs, editorial features, CMS editing
Client: Phs Group
Agency: 'Cause
Sector: Hygiene services
Campaigns: Period Equality, Male Urinary Incontinence/Prostate Cancer UK
Role: Writer (agency associate)
Work: White Papers, press releases, CSR reports, blogs
Client: Westminster City Council
Agency: Bethan Davies Media
Sector: Hospitality & Leisure
Campaign: Westminster Works
Role: Writer
Work: Press releases, thought leadership
Client: Birkett Long Solicitors
Agency: Better
Sector: Legal
Role: Writer
Work: SEND/EHCP legal guides for parents
Client: East of England Co-op
Sector: Retail
Campaigns: Foodbank Friday, Food Justice, Holiday Hunger, Sourced Locally Fortnight, International Women's Day, Co-op Secure Response, Easter & Christmas 2022
Role: Writer/PR
Work: Press releases, blogs, award entries, case studies, features
Client: Foreign & Commonwealth Development Office (FCO)
Agency: The Lunar Works & Tynos Consulting
Sector: Technology
Campaigns: Far Future Tech Mission, Open & Agile Smart Cities
Role: Writer (agency associate)
Work: social media, media relations
Client: Open & Agile Smart Cities (OASC)
Agency: The Lunar Works & Tynos Consulting
Sector: Technology
Role: Editor (agency associate)
Work: White Paper
Other clients: The Outward Bound Trust, End Violence Against Children Partnership, Coople, Lodha UK
Editorial
Feature & business writer
UK Director Magazines (Publisher: SAW Media)
Interior design writer
designerati.co.uk (Publisher: Digital Savvy Media)
Editor of four contract magazines
(Publisher: The DS Group)
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The Good Life (Jimmy's Farm & Wildlife Park)
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Zoo Life (Colchester Zoo)
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Life at Home (Boydens)
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Escape/Life at Your Leisure (Surya Hotels)
PORTFOLIO
Research & White Papers
Writer of multiple White Papers for the Phs Group:
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Male incontinence after prostate cancer
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Period poverty in the UK and Ireland
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Tackling ventilation in schools post-Covid
Want a white paper created for your business? Check out my services.
SEO Blogs
Blog and article writer for brands covering sectors spanning food retail, hygiene services, and furniture.
Phs Group
Cleaning In Schools: How To Brush Up On Hygiene
Floor-Cleaning Methods for Every Floor Type
East of England Co-op
How to be the Perfect Host this Easter
Be the Perfect Easter Guest and Make the Ultimate Traybake Cake
How to be the Perfect Guest this Easter
3 Great Ways to Entertain the Kids this Easter
Rock Around the Christmas Tree
How One Norwich foodbank Coped During Lockdown
Sofa.com
Fabric v Leather Sofas: Which is Better?
Sofas to Bring the Garden Indoors
Sleep-Friendly Furniture Tips for a Cosy Bedroom
Spring Cleaning Checklist: Tips for a Summer-Ready Home
What is Maximalism? Bold Decor for Your Home
Best Sofa for Pets & Stain Resistance
Looking for professional SEO blog writing services? Learn more.
Contract Magazines
Editor and writer for four contract magazines from launch, covering property, tourism, hospitality and leisure sectors.
The Good Life: Jimmy's Farm & Wildlife Park
Zoo Life: Colchester Zoo
Life at Home: Boydens Estate Agents
Life at Your Leisure: Surya Hotels

Health, Wellness & Fitness Editorial
Feature writer specialising in health & fitness for national glossies, including Healthy Diet and Natural Health published by Aceville Magazines.
Business Editorial
Interior Design Editorial
Editor of national consumer glossy, Utopia Kitchen & Bathroom, and specialist interior design writer for designerati.co.uk
Writer of lead interviews and business articles for SAW Media's UK Director Magazines: Suffolk Director, Norfolk Director
and Essex Director.
Suffolk Director
BUILD: The Building Blocks of Life
Norfolk Director
BUILD: Building a Greener Future
NURTURE: The Work-Love Balance
TEAMWORK: Giving Sales Training Momentum
Essex Director
CHANGE: Diversify, Adapt and Pivot
BUILD: Carving out a Different Path
NURTURE: Anticipating the Unexpected
TEAMWORK: Reaching for the Stars
CONTACT
Let's get started...
Please contact me for a free quote - no obligation
Fill in the form and I will contact you ASAP
+44 (0)7802 611091