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Anna-Marie Casas

Content. Copywriting. Communications.

Freelance copywriter and editor Anna-Marie Casas
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SERVICES

Freelance Copywriter Essex

 

Hello, I'm a freelance editor, journalist, copywriter and communications manager based in Colchester, Essex.

​​My writing, editing, proofreading and communications services span:

  • White Papers

  • Thought Leadership

  • Annual / CSR Reports

  • Contract Magazines & Newsletters

  • Website Copy / Content

  • Marketing Emails & Ad Copy

  • SEO Blogs

  • Case Studies

  • Press Releases 

  • Research & Interviews

 

Specialised subject areas include:

  • Interior Design

  • Health, Fitness & Wellness

  • Business

An Extension of Your Team 

Are you a busy editor, marketing, communications or content manager?

 

Do you need an experienced professional who can take on important work at short notice, step in to cover staff absences, maternity leave, or at times of peak demand? Someone who's a reliable extension of your team? Then, look no further.

I have significant experience working on both sides of the fence - journalism and PR - and thrive on urgent deadlines. I'm flexible and welcome short-notice assignments and briefs.

 

Plus, if you're looking to hire a freelance copywriter, editor or communications manager in Essex or Suffolk and need somebody onsite, please get in touch!

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services
About

ABOUT

Essex Editor and Writer

 

Based in the historic city of Colchester, Essex, I'm a freelance editor, writer and communications professional with 30 years’ experience. 

 

I've written and edited numerous publications, spanning both digital and print media, including newspapers, business and consumer magazines, and client communications.

 

Experienced Editor

National Council for the Training of Journalists (NCTJ) qualified, I started out as a newspaper reporter and spent more than a decade honing my skills with two local newspaper groups, progressing to chief reporter, deputy news editor and then sub-editor. 

Fluent in Spanish, I went on to work for Charles Barker Publishing (now Weber Shandwick) as an editor, launching a bilateral UK-Mexico trade and investment B2B magazine for client, UK Trade & Investment. I also played a key role in the UK Government's three-year target market campaign for Mexico.

 

Progressing to managing editor, I was in charge of a team of writers and editors, with clients including the British Airports Authority and Visa.

Communications Leadership

 

I moved from agency side to in-house with David Lloyd Leisure, where I headed up external communications for this leading health, sports and leisure group. As part of the senior marketing team, I was responsible for the company’s consumer PR activity, press office and crisis management communications. I also managed the brand’s national charity partnerships and played a leading role in launching its social media channels.

Freelance Writing and Editing Services

A few years later, I went back to my journalistic roots, writing health and fitness features for women's glossies before becoming editor of a national luxury interiors consumer magazine.

I then decided to launch freelance services to provide media outlets, companies - big and small - and PR and marketing agencies with a comprehensive range of content/copywriting, editing and proofreading services.

Over the last four years, I've worked on multiple projects for an array of clients, including retail giant Frasers Group, hygiene services leader PHS Group, and community retailer East of England Co-op. 

What Clients Say

​"From the off, Anna-Marie really understood what I was looking for in terms of language style and tone of voice, and the quality of her work has been exemplary. I am a massive control freak, who finds it very difficult to let go and delegate, but Anna has been an absolute godsend in picking up the content I send her, and turning it into something magical.

 

Whether it is an email with a load of bullet points, an audio tape, or just a few key messages and a website link, she has been able to knock the information into shape, drafting articles and content that is truly outstanding, and which has required only very minimal changes from my end. Thank you, Anna-Marie "

Sue Wilcock, Publishing Editor

UK Director Magazines, SAW Media

 

"I have commissioned Anna for many years as a writer, and she always provides the required content to an excellent standard. Anna takes time to understand the subject of the content, and provides a professional service which makes her very easy to work with. Whether it’s feature writing, marketing materials or blogs – Anna’s experience ensures deadlines are never missed."

Clara Perry, Publishing Director

The DS Group

“I always found Anna to be friendly, approachable, creative and superb for meeting deadlines. Working together on our company magazine, it was hugely reassuring to have someone like Anna to bounce ideas off, formulate plans and produce a high quality product. I always found Anna’s work to be of the highest standard – she was a pleasure to work with.”

Paul Howe, Marketing Manager

Boydens

"Anna delivers sparkling, accurate copy time after time. She's adaptable, writes to brief and maintains excellent attention to detail in every project. During her time writing for Healthy Diet magazine, Anna met each commission with great professionalism and positivity, even when the deadline set was short! It was pleasure to work with her and I'd be delighted to work with her again."

Naomi Abeykoon, Head of Editorial

Aceville Magazines

 

Clients & Commissions

Freelance copywriter and editor Anna-Marie Casas

Business 

Client: Amara/Sofa.com (Frasers Group)

Sector: E-commerce/retail

Role: Copywriter

Work: Product descriptions, blogs, editorial features, CMS editing

 

Client: Phs Group

Agency: 'Cause

Sector: Hygiene services

Campaigns: Period Equality, Male Urinary Incontinence/Prostate Cancer UK

Role: Writer (agency associate)

Work: White Papers, press releases, CSR reports, blogs

 

Client: Westminster City Council

Agency: Bethan Davies Media

Sector: Hospitality & Leisure

Campaign: Westminster Works

Role: Writer

Work: Press releases, thought leadership

 

Client: ​Birkett Long Solicitors

Agency: Better

Sector: Legal

Role: Writer

Work: SEND/ECHP legal guides for parents

 

Client: East of England Co-op

Sector: Retail

Campaigns: Foodbank Friday, Food Justice, Holiday Hunger, Sourced Locally Fortnight, International Women's Day, Co-op Secure Response, Easter & Christmas 2022

Role: Writer/PR

Work: Press releases, blogs, award entries, case studies, features

 

Client: Foreign & Commonwealth Development Office (FCO)

Agency: The Lunar Works & Tynos Consulting

Sector: Technology

Campaign: Far Future Tech Mission

Role: Writer (agency associate)

Work: social media, media relations

 

Client: Open & Agile Smart Cities (OASC)

Agency: The Lunar Works & Tynos Consulting

Sector: Technology

Role: Editor (agency associate)

Work: White Paper

 

Other clients: The Outward Bound Trust, End Violence Against Children Partnership, Coople

 

Editorial 

Feature & business writer

UK Director Magazines (Publisher: SAW Media​)

 

Interior design writer

designerati.co.uk (Publisher: Digital Savvy Media​)

 

Editor of four contract magazines

(Publisher: The DS Group)

  • The Good Life (Jimmy's Farm & Wildlife Park)

  • Zoo Life (Colchester Zoo)

  • Life at Home (Boydens)

  • Escape/Life at Your Leisure (Surya Hotels)

Portfolio

PORTFOLIO

White Papers

Writer of multiple White Papers for the Phs Group:

  • Male incontinence after prostate cancer

  • Period poverty in the UK and Ireland

  • Tackling ventilation in schools post-Covid

Blogs

Blog and article writer for brands covering sectors spanning food retail, hygiene services, and furniture.

Contract Magazines

Editor and writer for four contract magazines from launch, covering property, tourism, hospitality and leisure sectors.

The Good Life:

Jimmy's Farm & Wildlife Park

Read here!

Zoo Life:

Colchester Zoo

Read here!

Life at Home:

Boydens Estate Agents

Read here!

Life at Your Leisure:

Surya Hotels

Read here!

Contract magazines for publishing clients

Health & Fitness Editorial

Feature writer specialising in health & fitness for national glossies, including Healthy Diet and Natural Health published by Aceville Magazines.

Business Editorial

Interior Design Editorial

Editor of national consumer glossy, Utopia Kitchen & Bathroom, and specialist interior design writer for designerati.co.uk

Writer of lead interviews and business articles for SAW Media's UK Director Magazines: Suffolk Director, Norfolk Director

and Essex Director. 

Contact

CONTACT

Let's get started...

Please contact me for a free quote - no obligation

Fill in the form and I will contact you ASAP

Thanks for submitting! I will respond as soon as possible.

+44 (0)7802 611091

info@annamariecasas.co.uk

© 2019 by Anna-Marie Casas. Proudly created with Wix.com

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